MENTOS HISTORY
Who sparked the beginning of a Fresh New World? Scroll down and see the success story of Mentos.
1900
Van Melle was foundedvan Melle founded in Breskens, Netherlands.
1932
Mentos becomes a realityIn 1932, brothers Michael and Pierre Van Melle discovered the recipe for soft fruit caramels which they soon launched under the name “Fruitella”. Inspired by this product, the brothers created a caramel with a peppermint taste and dragee coating. They called this product Mentos, which sparked the beginning of a Fresh New World!
1946
Perfetti was foundedPerfetti founded in Lainate, near Milan.
1950
New Mentos productionMentos production moved to Rotterdam. International orders to France, Germany and the UK marked the beginning of the New Freshness spreading across the world.
1960
Mentos in a rollThe sixties! Revolutions in fashion, sex, music and Mentos. The first Mentos roll found its way to consumers across the globe.
1973
New Mentos varietiesWhile the original Mentos was tickling the taste buds of The King of Nepal, new varieties were introduced. In the US, Mentos lovers got to try cinnamon and menthol, while European addicts were presented with fruit flavored mints.
1976
First TV commercialMentos made its small screen debut with the first Fresh TV commercial.
1990
The FreshmakerMentos introduced the Freshmaker campaign that proved to be right on target: straight after its introduction Mentos sales went through the roof!
2001
Perfetti Van Melle mergerThe year 2001 was a special year for Mentos that saw the Dutch company van Melle and the Italian company Perfetti join forces, making Mentos available in shops everywhere.
2011
Tennant and Ruttle Distribution LtdIn January 2011, Perfertti Van Melle appoited Tennant and Ruttle Distribution Ltd, as their distributor for Ireland.
2014
Two new flavoursMentos introduced two new and exciting flavours, Mentos Choco & Mint and Mentos Choco & Caramel
